Being critical about objects 7/11/18

For this assignment, my task is to create an analysis on one of these three advertisements

The one I’ve chosen is “The Modern chair”

The chair was designed by Charles Eames and built by Herman Miller, The chair advertises what the people want so there demands can be met. So it can fulfill their needs.

The ad shows two pictures of the chair front and back and mentions the people who designed, built and molded it, It also says “Satisfaction guaranteed”.

It also lists ideal uses for it such ass dining, writing, reading, and lounging, the price range is $25.00 and place of manufacture is Young products, department 1117, 2605 Elm Hurst in Detroit, Michigan.

The backrest is bent in the middle to create a curve and create comfort for the back, the bottom part has a downward curve at the top and the legs are black with rubber tips

The ad also says it combines crisp, clean lines and outstanding comfort.

Quote:

“The inverse of the therapeutic premise is that by stressing the body, you can lower your feeling of well-being. The implication for sitting is that a chair that forces you to sit badly has both physical and mental consequences. Since some chairs exact more physical damage than others, a somatic inference is that some will be less depressing and mentally satisfying than others” (Cranz,2000,p.127).

I chose this quote because it shows the opposite of what it’s promising by focusing on the negatives of sitting habits and how it can affect a person physically and mentally and certain comfortability problems could lead to unnecessary bone structure change and complications to the body.

As for the ad it’s trying to drive you away from the negatives and open the door for exciting opportunities

A chair can alter the body if the person sitting on it starts sitting on it in an unusual way creating bad sitting habits these could be necessary if comfortable, but if not it could lead to bad backs, neck pain or even headaches. Another bad habit to avoid is not keeping the chair on all fours and instead of having it balance on the two at the back, this is a really bad habit cause you risk could falling and either seriously hurting yourself or even kill yourself.