For this assignment, I’ve been tasked with writing a reflection about Folklores I’ve discovered from last weeks lecture.
First the subject was about whiskey and it contributed back in the old days of high society, for this I read an extract from Marshall McLuhan’s “Men of Distinction”, In this he explained how whiskey was an important part of society, business, advertising and culture and how many people used it to work or “blend in”. In my opinion Mcluhans trying to say that whiskey is a corruptive substance and how people use it to “escape” form their problems in a really unhealthy way, he also points out how there were certain types of societies based on wealth and popularity, they referred to as “brows”, there was high brow,(the highest) medium brow (the middle) and lowbrow (the lowest) and he expressed how the high brow was the most dominant society and how drinking whiskey made one feel cultured.
Next, I drew a mind map based on text from the extract and mentioned relevant quotes about his views on whiskey.
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Next, I watched a commercial for Bell’s whiskey, then I expressed my opinions on the ad as a whole and pointed out what it had to do with whiskey such as:
- The whiskey doesn’t appear until the last five seconds
- It mainly focuses on an elderly man learning how to read so he can read his son’s book.
Lastly, each of us was tasked in picking a commercial and drawing out a spider diagram analysis
I picked an ad for “Nescafe Gold” and made sure to include as much as possible.
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